AIFW SS 2018: Milind Soman introduces India’s first ‘running sari’ in his collection

Milind Soman returned to the ramp after a gap of six years at the Amazon India Fashion Week (AIFW). The 51 year-old-year showcased the athleisure collection of his active lifestyle brand, Deivee, that he founded in collaboration with Delhi-based designer Nida Mahmood.
For her collection, Mahmood derived inspiration from Indian women and India’s rich culture, bright colours and traditional textiles. The comfortable silhouettes were designed keeping in mind that it can be worn anywhere, be it a dance floor or a treadmill. The collection is said to have been made using 100 per cent recycled plastic bottles. Paying tribute to Soman’s mother Usha Soman, who matched her son’s steps, and ran barefoot at a marathon — in a sari, the athleisure collection included a running sari. A first of its kind, the design made sure it could be worn across women of all ages and sizes.